The Center for Advanced Studies in Applied Economics (CEPEA) is part of the Department of Economics, Administration and Sociology (DEAS) of ESALQ/USP, created by professors with the aim of meeting demands for research and information in the areas of economics, administration and social sciences. The link with ESALQ allows CEPEA to emphasize issues associated with the economic sectors that have a direct and indirect link with agribusiness, producing indicators on the prices of products, inputs and services.
Information about the origin of the data
On the CEPEA website one can find data on daily product prices (Sugar, Cotton, Rice, Calf, Cattle, Coffee, Citrus, Ethanol, Chicken, Eggs, Fruits and Vegetables, Milk, Cassava, Corn, Soybean, Hog, Wheat); agricultural export indexes; data on the GDP of Brazilian Agribusiness; data on the GDP of Agricultural Chains; data on the agricultural GDP of the states of São Paulo and Minas Gerais; data on Forest and Social Economy; international market indexes. On this site it is also possible to access, via the “fruits and vegetables” tab, the HF Brasil website, which is part of CEPEA and brings together researchers dedicated to the economic aspects of the fruit and vegetable sectors. On the HF Brasil site one can access content such as: database, videos, magazine, region, management, marketing, radar, about us and contact.
| Source name: | Average Prices of Fruits and Vegetables |
| Maintaining institution: | HF Brasil (CEPEA) |
| Address to access: | http://www.hfbrasil.org.br/br/banco-de-dados-precos-medios-dos-hortifruticolas.aspx |
Information about the Data
In the query area, data on average prices of Fruits and Vegetables can be accessed, choosing from the following crops: Banana, Potato, Onion, Carrot, Citrus, Leafy greens, Apple, Papaya, Mango, Watermelon, Melon, Tomato and Grape, choosing the region, period and periodicity of the data. It is possible to download the database in “Microsoft Excel (XLS)” format after performing the query.
The data attributes present in this database are:
| Product: | refers to the crop selected in the query |
| Region: | refers to the name of the region selected in the query |
| Month: | shows the number corresponding to the month of the year |
| Year: | shows the year selected in the query |
| Currency: | refers to the currency used, in this case the Real |
| Unit: | refers to the unit of measure associated with the selected product |
| Price: | refers to the price paid for the selected crop |
Data Visualization
To demonstrate possible visualizations generated from the analysis of the data made available by the HF Brasil site, a chart was created showing the variation in the average price paid for lettuce in the period from Jan./2016 to Nov./2016.
The parameters used for the query were:
| Product: | Leafy greens (Iceberg Lettuce – Wholesale; Curly Lettuce – Wholesale; and Smooth Lettuce - Wholesale) |
| Region: | São Paulo (capital) |
| Periodicity: | Monthly |
| Period: | Jan./2016 to Nov./2016 |
Chart 1: Historical Average Price of Iceberg Lettuce (18-head box) at Wholesale between January and November 2016.

Chart 2: Historical Average Price of Curly Lettuce (24-head box) at Wholesale between January and November 2016.

Chart 3: Historical Average Price of Smooth Lettuce (24-head box) at Wholesale between January and November 2016.

The accuracy of the information on this page, as well as of the images and photographs, is the sole responsibility of the cited sources and does not necessarily reflect the opinion or position of the Digital Skills for Family Farming (CoDAF) outreach project, its collaborators or the institutions linked to the project.